The buzz is everywhere. Businesses have to use social media to market their products and services and to engage with their clients. Our latest article dealt with how business can monitor their social marketing. If your already using social media to engage with your clients, your probably asking yourself “how do I manage my social media marketing activity effectively?”.

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Social media marketing has given businesses feedback from their consumers like they never have had before. Out of your customers, 89% of online users engage in social media, up 83% from a year ago. This is definitely a number that business need to be aware of. Your online reputation is vital to success in marketing today.

Since consumers are turning to social media to get information regarding brands and company’s, it is important for companies to monitor their social media and online marketing presence.

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That is the exact question Beth Dunn over at HubSpot answered recently. We have talked with several business owners lately that think they are too disconnected or too old to be able to get into social media. They think social media is just for young and hip people. Business owners couldn’t be further from the truth. In actuality, social media is about connecting, and what business owner doesn’t need to connect? They need to connect with their clients, employees, and peers. The current social media arena for business is not so much about posting pictures on MySpace as it is developing relationships, letting your clients know you care, showing support by answering questions quickly, and responding to market conditions as they happen.

Read more about Beth’s take on you can use social media to grows your business, regardless of age.

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Twitter has made tweeting a common way to communicate for a lot of people. If you’re a Twitter addict or just starting to become one you’re not alone. Being stuck looking into you computer screen to be able to communicate with your new twitter friends on the other hand may put your life on halt so why not tweet, make new friends etc. on the move? Tripwire Magazine has put together a list of 5+ twitter applications for your iPhone to keep you up to date with Twitter while on the go.

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