Yesterday we had a chance to look at “Why Your Business can’t afford to Ignore Twitter“, which looked at the importance of Twitter and its relationship building opportunities. This relationship marketing approach is exactly what we are going to dig deeper into today and look at twitter business marketing.

Think of Twitter as a tug-o-war competition with a big mud pit in the middle. Twitter marketing is a push-pull relationship that; and as business owners using it, you have to maintain balance; and be sure not to move to hard in one direction otherwise you get all muddy. The push part of using twitter is getting your message out and promoting your business. The pull part is listening to your clients and business partners and taking necessary steps to ensure high quality customer service. The key is to making twitter marketing work is that your twitter stream doesn’t become a push-push relationship. So, use the following advice of promoting your business equally with listening to your clients and sharing information with them for ultimate success.

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comments | 511(add a comment)http://blog.mosaicteam.com/how-to-use-twitter-for-your-business-marketingHow+to+Use+Twitter+for+Your+Business+Marketing2010-07-30+20%3A42%3A55admintags |relationship marketingsocial marketingtwitter

Social Media is all the rage these days. There is Twitter, Facebook, Digg, YouTube, MySpace, StumbleUpon, and the list goes on. But aren’t those social networks really just for teens that want to let us know about the latest boy band they like or to share with the world who they are going to prom with? Well, sure Twitter and Facebook can be misused for that, OR it can be a powerful tool to increase perception of a brand, to share and retrieve information, and to connect with people that may not be possible because of geographic boundaries.

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comments | 491(1 comment)http://blog.mosaicteam.com/why-your-business-cant-afford-to-ignore-twitterWhy+Your+Business+can%27t+afford+to+Ignore+Twitter2010-07-29+22%3A30%3A23dnnsldrtags |client relationshipsinformation sharingsocial marketingsocial media

Looking around the web today I found an interesting site for restaurant and cafe owners. It is a tool to help turn your menu into an iphone/ipad app. This marketing tool is free to use and can take your online menu to a whole new level. The site is mobilehunger.com.

The signup/registration was quick and easy. Once logged in you go right into giving mobilehunger your restaurant information. It will ask everything from whether you recycle, your hours, if you have a bar, all your contact info and social media information. It even has a Food Borne Illness Disclaimer built right in.

After that you can change your background colors as well as your text colors and upload your logo. As soon as the main part of the site is created you can start building your menu. Over all the process was very simple to use.

If you have a business that uses a menu then mobilehunger is for you. If you happen to try it out, let’s us know what you thought of it.

comments | 414(add a comment)http://blog.mosaicteam.com/mobilehungerMenu+creator+for+iphone+and+ipad2010-06-16+00%3A01%3A17admintags |applicationsiphonemarketing

Have you thought of using Twitter as a sort of mini-blog? Well maybe you have thought of it, but how do you have a blog when you only get 140 characters to write your information in. Well, that is exactly the secret to using Twitter as a mini-blog publishing freight train. Getting to the point!

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comments | 402(add a comment)http://blog.mosaicteam.com/using-twitter-as-a-mini-blog-publishing-freight-trainUsing+Twitter+as+a+Mini-Blog+Publishing+Freight+Train2010-05-19+14%3A48%3A19admintags |marketingtwitter