How to Use Twitter for Your Business Marketing
Yesterday we had a chance to look at “Why Your Business can’t afford to Ignore Twitter“, which looked at the importance of Twitter and its relationship building opportunities. This relationship marketing approach is exactly what we are going to dig deeper into today and look at twitter business marketing.
Think of Twitter as a tug-o-war competition with a big mud pit in the middle. Twitter marketing is a push-pull relationship that; and as business owners using it, you have to maintain balance; and be sure not to move to hard in one direction otherwise you get all muddy. The push part of using twitter is getting your message out and promoting your business. The pull part is listening to your clients and business partners and taking necessary steps to ensure high quality customer service. The key is to making twitter marketing work is that your twitter stream doesn’t become a push-push relationship. So, use the following advice of promoting your business equally with listening to your clients and sharing information with them for ultimate success.
Continuing Your Brand and Image
Twitter can be a great way to get your brand out: known as twitter marketing. The key is to have your image, or your brand marketing, the same across all media platforms. Your online image and offline image should match. This is an area where you should hire a professional design company to make a custom twitter background for you. The investment in a custom twitter background is worth it so that your brand across all your media markets is congruent. Make sure that you take the time to write a bio and always add your website to your profile.
Twitter Marketing
Promoting your business on Twitter is simple and can be highly productive, as long as it is not overdone. Think about what a great opportunity it is to let your followers (your clients) know about a last minute sale or maybe you can create an exclusive Twitter Followers Only promotion for a special discount. Creating a kickoff countdown to a new store opening or to your annual Biggest Sale Ever will help build anticipation and suspense! Your clients will appreciate being treated special and being “in the know”.
Link With Your Other Accounts
Linking with your other social network accounts or your blog is a great way to share information regarding your company. By linking your blog with your twitter account, you can push out your latest company news to followers, increasing your readership. Also, you can push your email marketing campaigns with MailChimp to all your followers, letting them know that there are even more exclusive deals. As far as linking Facebook and Twitter together, they work well but just make sure that you aren’t pushing the same message to both places all the time.
Be An Expert
Twitter gives your business the opportunity to become the expert in your field or industry. By retweeting or sharing new information, you are letting your clients and partners know that you are at the forefront of your industry; always staying up to date with trends and positioning your business for the future. This is also a great way to create new partnerships with the people that you follow and share information with.
Final Thoughts
Don’t let your twitter marketing become a one way street. It is important to create a balance with your followers that lets you get your message out without being pushy while at the same time taking a step back to listen to your clients. Also, don’t let the message be one way. Start to follow some of the other leaders in your field or a similar industry. If your in the coffee business, maybe following a local news company or reporter would be beneficial to your clients. Who doesn’t want to drink their coffee and get some news. Twitter can be used for business marketing, but it really shines as a way to connect and share information with others. Make sure you keep this in mind when you are pushing out those 140 characters.
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