Social Media is all the rage these days. There is Twitter, Facebook, Digg, YouTube, MySpace, StumbleUpon, and the list goes on. But aren’t those social networks really just for teens that want to let us know about the latest boy band they like or to share with the world who they are going to prom with? Well, sure Twitter and Facebook can be misused for that, OR it can be a powerful tool to increase perception of a brand, to share and retrieve information, and to connect with people that may not be possible because of geographic boundaries.

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comments | 491(1 comment)http://blog.mosaicteam.com/why-your-business-cant-afford-to-ignore-twitterWhy+Your+Business+can%27t+afford+to+Ignore+Twitter2010-07-29+22%3A30%3A23dnnsldrtags |client relationshipsinformation sharingsocial marketingsocial media

Ok, so now its May and your starting to think about your marketing plan for 2010. Your not the first business to wait. So, what type of marketing should you be doing. There are several avenues to take, but one of the least expensive and highly trackable is email marketing. According to eMarketer, 2010 is going to be a good year for email marketing. A December survey revealed that 69% of respondents plan to increase spending on email marketing efforts – more than any other marketing strategy.

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comments | 395(2 comments)http://blog.mosaicteam.com/integrating-email-with-social-mediaIntegrating+Email+With+Social+Media2010-05-11+20%3A58%3A21admintags |emailmarketingsocial marketing

Ok, so you’ve heard about Twitter but still on the fence to as why you would need it for your business. There are 5 simple reasons to get started with Twitter that can definitely have an impact on your business and the way you communicate.

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters. That’s it. Nothing real magical except for the fact that millions of people can follow the messages that you are sending out. Great Viral marketing! So, why should you as a business owner get started with Twitter?

1. It’s Quick and Easy

Twitter is Easy! The sign up only takes a few moments, but the real beauty is in the fact that the “tweets” are only 140 characters. The service lets you get right to the point. Not like a blog post, a press release or other marketing materials that can take hours to create. Tweeting takes very little time at all to get your message across. The service can be used with your phone, the website, or text messaging, as well as tons of 3rd party applications.

2. Get Connected

Twitter is a social network. This is a great way to find other business owners in your field as well as make connections with those who share an interest in a particular subject. Its a great way to find tips and tricks on marketing, social networking, design, websites, and anything else you can think of…someone is tweeting about it.

3. Stay in Touch

Twitter enables you to stay in touch with your team and/or peers. Quick updates let everyone know what you are working on or what you find interesting.

4. Raising Awareness

The social network that you create will become your best advertising. You can send updates on last minutes sales, promotions that are going on, live event status updates, and more. This is a great and inexpensive way to promote your business or event with the ability to reach millions.

5. Instant Updates

Another great feature of twitter is that it is instant. Not like email that can get hung up for hours, twitter updates are real time. Enough said.

Twitter is a great way to communicate with clients and peers in a very direct way, without a lot of time. This is a perfect communication tool for the busy business owner. Head over to twitter and sign up and start promoting your business.

comments | 374(add a comment)http://blog.mosaicteam.com/top-5-reasons-to-join-twitterTop+5+Reasons+to+Join+Twitter2010-04-19+17%3A37%3A55admintags |social marketingsocial mediatwitter

The buzz is everywhere. Businesses have to use social media to market their products and services and to engage with their clients. Our latest article dealt with how business can monitor their social marketing. If your already using social media to engage with your clients, your probably asking yourself “how do I manage my social media marketing activity effectively?”.

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comments | 305(add a comment)http://blog.mosaicteam.com/how-to-manage-social-media-marketing-scheduleHow+to+Manage+Social+Media+Marketing+Schedule2010-03-09+19%3A14%3A06admintags |social marketingsocial media