Yesterday we had a chance to look at “Why Your Business can’t afford to Ignore Twitter“, which looked at the importance of Twitter and its relationship building opportunities. This relationship marketing approach is exactly what we are going to dig deeper into today and look at twitter business marketing.

Think of Twitter as a tug-o-war competition with a big mud pit in the middle. Twitter marketing is a push-pull relationship that; and as business owners using it, you have to maintain balance; and be sure not to move to hard in one direction otherwise you get all muddy. The push part of using twitter is getting your message out and promoting your business. The pull part is listening to your clients and business partners and taking necessary steps to ensure high quality customer service. The key is to making twitter marketing work is that your twitter stream doesn’t become a push-push relationship. So, use the following advice of promoting your business equally with listening to your clients and sharing information with them for ultimate success.

{continue reading…}

comments | 511(add a comment)http://blog.mosaicteam.com/how-to-use-twitter-for-your-business-marketingHow+to+Use+Twitter+for+Your+Business+Marketing2010-07-30+20%3A42%3A55admintags |relationship marketingsocial marketingtwitter

Twitter for Business

Have you thought of using Twitter as a sort of mini-blog? Well maybe you have thought of it, but how do you have a blog when you only get 140 characters to write your information in. Well, that is exactly the secret to using Twitter as a mini-blog publishing freight train. Getting to the point!

{continue reading…}

comments | 402(add a comment)http://blog.mosaicteam.com/using-twitter-as-a-mini-blog-publishing-freight-trainUsing+Twitter+as+a+Mini-Blog+Publishing+Freight+Train2010-05-19+14%3A48%3A19admintags |marketingtwitter

Ok, so you’ve heard about Twitter but still on the fence to as why you would need it for your business. There are 5 simple reasons to get started with Twitter that can definitely have an impact on your business and the way you communicate.

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters. That’s it. Nothing real magical except for the fact that millions of people can follow the messages that you are sending out. Great Viral marketing! So, why should you as a business owner get started with Twitter?

1. It’s Quick and Easy

Twitter is Easy! The sign up only takes a few moments, but the real beauty is in the fact that the “tweets” are only 140 characters. The service lets you get right to the point. Not like a blog post, a press release or other marketing materials that can take hours to create. Tweeting takes very little time at all to get your message across. The service can be used with your phone, the website, or text messaging, as well as tons of 3rd party applications.

2. Get Connected

Twitter is a social network. This is a great way to find other business owners in your field as well as make connections with those who share an interest in a particular subject. Its a great way to find tips and tricks on marketing, social networking, design, websites, and anything else you can think of…someone is tweeting about it.

3. Stay in Touch

Twitter enables you to stay in touch with your team and/or peers. Quick updates let everyone know what you are working on or what you find interesting.

4. Raising Awareness

The social network that you create will become your best advertising. You can send updates on last minutes sales, promotions that are going on, live event status updates, and more. This is a great and inexpensive way to promote your business or event with the ability to reach millions.

5. Instant Updates

Another great feature of twitter is that it is instant. Not like email that can get hung up for hours, twitter updates are real time. Enough said.

Twitter is a great way to communicate with clients and peers in a very direct way, without a lot of time. This is a perfect communication tool for the busy business owner. Head over to twitter and sign up and start promoting your business.

comments | 374(add a comment)http://blog.mosaicteam.com/top-5-reasons-to-join-twitterTop+5+Reasons+to+Join+Twitter2010-04-19+17%3A37%3A55admintags |social marketingsocial mediatwitter

Twitter has been a huge success in the social media market. But Twitter is not just to let someone know what you had for lunch or just saying hi. Of course Twitter is “social” media and is a great way to network and make friends, but it is also a powerful tool for business to use to promote their products and ideas. It is also a great way to share information and give your clients special deals they couldn’t get anywhere else. Below are some tips to help a business succeed at Twitter and to interact with their clients.

{continue reading…}

comments | 368(add a comment)http://blog.mosaicteam.com/top-10-twitter-tips-for-businessesTop+10+Twitter+Tips+for+Businesses2010-04-08+20%3A07%3A02admintags |applicationsmarketingsocial mediatwitter