Twitter has been a huge success in the social media market. But Twitter is not just to let someone know what you had for lunch or just saying hi. Of course Twitter is “social” media and is a great way to network and make friends, but it is also a powerful tool for business to use to promote their products and ideas. It is also a great way to share information and give your clients special deals they couldn’t get anywhere else. Below are some tips to help a business succeed at Twitter and to interact with their clients.

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Twitter has made tweeting a common way to communicate for a lot of people. If you’re a Twitter addict or just starting to become one you’re not alone. Being stuck looking into you computer screen to be able to communicate with your new twitter friends on the other hand may put your life on halt so why not tweet, make new friends etc. on the move? Tripwire Magazine has put together a list of 5+ twitter applications for your iPhone to keep you up to date with Twitter while on the go.

Twitter iPhone Application

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Great article today from Business Insider that talks about how users are sharing information online. It shows that social media is becoming the way that most people share their online content to each other. Twitter and Facebook combine for a total of 35% of the market share when it comes to information sharing. Email comes in second with 11% and then a handful of other social media sites such as Digg, Delicious, Yahoo, MySpace, Google and others. Check out our promotion category that talks about how you can use social media to market your business. Take a look at the chart below and see how you are sharing your online content.

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Social Media is the new buzz word for small business. “Should my business be involved in social media” is the question we hear most often. The answer is almost always yes. But, just like offline marketing, online marketing should be done strategically and monitored often. So how should a company get their brand out their in the social media arena.

Steps for Social Media Marketing

1. Have a Plan

The first thing a company should do before even get started is to have a plan. How are you going to know when you have “arrived” socially without first knowing where you are and what is it that you are wanting to create. Is your company trying to build a buzz around your newest product or service, get more traffic to your website or blog, increase the number of subscribers to your email newsletter, or simply to track your clients reactions to your brand. Whatever the case, make sure that you: {continue reading…}

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