Using Twitter as a Mini-Blog Publishing Freight Train
Twitter for Business
Have you thought of using Twitter as a sort of mini-blog? Well maybe you have thought of it, but how do you have a blog when you only get 140 characters to write your information in. Well, that is exactly the secret to using Twitter as a mini-blog publishing freight train. Getting to the point!
Whats the Difference
Twitter reaches an entirely different audience than your standard blog. Twitter users are looking for a quick update that they can decide whether or not they want to dig a little deeper and click on that shortened url. Most are looking to consume a large amount of information in a short period of time.
Of course the major difference is size. It does matter to Twitter and your target Twitter audience. Blog post will definitely give you some freedom when it comes to how much information that you put out there on web, but that isn’t always better.
Whats the Benefit to using Twitter
The reason is quite simple. To reach another client. This is another opportunity to reach a vast audience that you may have never reached using your website or your standard type blog. Now, we are not saying to not have a website or a blog because we believe that both are important and vital to your marketing strategy. What Twitter does is to help you promote both of those marketing sites. Yes, Twitter can help you sell. Use Twitter to drive more traffic to your blog or your website. Twitter is proving to be a great point of entry for potential clients to you and your brand.
Ok, I am going to start using Twitter, Now What?
To use Twitter in your brand marketing, you need to follow a couple simple guidelines in order to maximize your exposure and making sure that your potential clients will want to learn more.
- 1. Have a Fantastically Amazing Title
- Just like in the rest of your marketing material such as your blog and website, have a great title will grab attention. When dealing with the vast internet machine, the attention span of users can be very limited. A great title will grab attention and get your readers to hang on for a second more than normal, giving you the opportunity to have them click on your link to guide them to your product or service. Think of each tweet as a major headline and you should be fine.
- Links…yes shrink them!
- Since you only get 140 characters, long url’s are out. Use services such as bit.ly, tr.im, TinyURL, or zi.ma. These url shortening services will provide stats also which can be very helpful.
- Use Keywords
- This is a great opportunity to let your clients know who and what you do. The major reason though is that Bing and Google both index tweets. This means with keyword targeting and a relevant headline, your tweet can make it to the front page of Bing and Google. Not bad for 140 characters.
Don’t let the size of Twitter slow down your marketing efforts. Using Twitter effectively and as a supplement to your marketing efforts can pay off big time. It may be small, but the potential of tapping into an brand new pool of potential clients is enormous.
While your here, check out our other brand marketing tips and information on using Twitter for business.
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